Market analysis - Location analysis
The location of a business is of vital importance for any company acting on the market. This applies to retail stores as well as to service companies, such as bank branches, ATM locations, caterers or amusement parks.
A location analysis shows the potentials and risks of a certain location, no matter if a new location or an ongoing business is concerned.
First, all the relevant factors of a location are assessed, e.g. potential customers, traffic flow and transport links or competition. Then, customer or pedestrian surveys can deliver information on the quality of the location.
As a result, you will get a report on your location, which clearly demonstrates its strengths and weaknesses. Cartographic analyses clarify at a glance, where your customers come from and where potential customers are to be found.