We measure the entire market share and the market share of single products. We find out the bank’s image and the customer satisfaction. We show you your strengths and weaknesses in comparison to your competitors. Your business data is examined and analysed over a specific period of time.

As markets are saturated and products and services more and more homogeneous, companies have to think of something to convince their customers, for satisfied customers are less likely to switch suppliers and offers.  It is therefore essential to move customers from an attitude of indifference, which means that products or services are seen as exchangeable, to an attitude of approval.

The CBC-procedure allow us to find out information about crucial marketing questions. They are used, for instance, for determining the right price or the ideal combination of features of product innovations for different target groups.

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