Market analysis - MAS-studies
The market analysis system is an instrument, which is perceived especially for the needs of banks and saving banks.
In opposition to customer satisfaction studies, representative samples for a certain area are collected by anonymised interviews. Thus, all the results can be presented in comparison to the competitors, because the customers of all competitors on the market are polled. Market shares, distribution distance, market shares of single bank or insurance products, images and customer satisfaction are demonstrated. We particularly focus on the judgment of counselling services, so that we are able to compare counselling services and subjects talked about during the consultation.
MAS-studies allow a direct comparison to your regional competitors in all relevant aspects of customer service. Strengths and weaknesses are made obvious and specific objectives are deducted for the progress of your business on the market. Through our vast experience, we can also consult you in the elaboration of guidelines and offer you a real added value.