Optimise the effectiveness of your individual advertising efforts and media like direct mailing, outdoor advertising or advertising on means of transport.
Advertising efforts are made to influence potential customers’ attitudes and behaviours. The objectives are building image, improving the level of awareness, raising sympathy and, most importantly, increasing sales.
As the implementation of advertising activities causes high costs, companies have to make sure that these efforts lead to the desired results. It is getting harder, though, to reach the consumer and to contrast the competitors because of the sheer flood of information and of how the ways of communication vary.
In an advertising effectiveness analysis we find out how your advertisement really influences the consumers and which changes of attitudes and actions it brings about. We analyse attitudes, emotions, spontaneous reactions caused by the advertising effort in order to determine to what extent the objectives are achieved.
Moreover, the advertising effectiveness analysis gives you a feedback of your campaign in the public and offers possibilities to improve it.
Use the instruments of the advertising effectiveness analysis to check and analyse your advertising success and to optimise your advertising efforts. We implement advertising effectiveness analysis, pre- und post-tests to your campaign and determine the effectiveness of your outdoor advertising. The results of this study are a good basis for further planification of future advertising media and material. Thus, smaller advertising budgets can be used much more efficiently.