Advertising campaigns – pretest and posttest

Advertising campaigns – pretest and posttest

Background

Pretest Analysis before the implementation of an advertising campaign Forecast on advertising effectiveness Analysis of data, which helps decide on the operational capability of a campaign

Posttest Analysis after the implementation of the campaign Evaluation of advertising effectiveness Demonstration of the consequences of the campaign, which serves as basis for further measures

Your advantage

We support you in analysing your campaigns and conduct both pretests and posttests of your advertising. Our competent team provides you with important information on the effect of your promotional activities and how they change potential customer attitudes and behaviour.

We examine the effect in the surroundings it usually occurs. Therefore we chose customers of your target group and help you develop and implement improvements.