{"id":4344,"date":"2018-09-04T12:43:50","date_gmt":"2018-09-04T10:43:50","guid":{"rendered":"http:\/\/wp13123860.server-he.de\/maix-de\/?page_id=4344"},"modified":"2022-11-29T11:26:11","modified_gmt":"2022-11-29T10:26:11","slug":"product-and-concept-tests","status":"publish","type":"page","link":"https:\/\/www.maix.de\/en\/services-methods\/our-services\/product-and-concept-tests\/","title":{"rendered":"Product and concept tests"},"content":{"rendered":"<h2>Test your product idea.<\/h2>\n<h3>Background<\/h3>\n<p>Give your customer the chance to test your idea before you introduce a new product or product variation. In a product test, a product is given to some people to test it. In a concept test carried out during an earlier stage of the development process, a verbal description or an image of a product idea is shown to potential customers. So, information on the subjective appreciation and judgement is collected.<\/p>\n<p>This marketing fool can be applied to the actual product or to partial factors (testing of names, packaging, taste or usability). The test can be made either in a studio or at home (Home-Use-Test), with or without product alternatives. We do not only test material products, but also innovative services of all kind on their chance for success.<\/p>\n<h3>Your advantage<\/h3>\n<p>We tell you how your product idea is accepted by your customers. Use this instrument to choose test persons, who belong to your target group, to do a product test.<\/p>\n<p>Based on these tests we determine your optimal product quality, the effects of a product change or the reputation compared to your competitors\u2019 products. Thus you will get important information to improve your product development process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Test your product idea. Background Give your customer the chance to test your idea before you introduce a new product or product variation. In a product test, a product is given to some people to test it. In a concept test carried out during an earlier stage of the development process, a verbal description or [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4244,"menu_order":35,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4344","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/pages\/4344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/comments?post=4344"}],"version-history":[{"count":2,"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/pages\/4344\/revisions"}],"predecessor-version":[{"id":8715,"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/pages\/4344\/revisions\/8715"}],"up":[{"embeddable":true,"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/pages\/4244"}],"wp:attachment":[{"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/media?parent=4344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}