{"id":4273,"date":"2018-09-04T11:45:20","date_gmt":"2018-09-04T09:45:20","guid":{"rendered":"http:\/\/wp13123860.server-he.de\/maix-de\/?page_id=4273"},"modified":"2022-11-29T11:21:40","modified_gmt":"2022-11-29T10:21:40","slug":"methodical-approach","status":"publish","type":"page","link":"https:\/\/www.maix.de\/en\/services-methods\/our-services\/research-in-satisfaction\/methodical-approach\/","title":{"rendered":"Methodical approach"},"content":{"rendered":"<h2>In the following we show you possible steps to make a first study on customer satisfaction.<\/h2>\n<p><img decoding=\"async\" class=\"positionImg wp-image-4209 size-full alignleft\" src=\"\/maix-de\/wp-content\/uploads\/2018\/09\/RTEmagicC_Logo10_neu_01.jpg.jpg\" alt=\"\" width=\"30\" height=\"40\" \/><\/p>\n<h3>Conception \/ Warmup<\/h3>\n<div style=\"clear: left;\"><\/div>\n<ul>\n<li>Collect relevant internal data and find out the lack of information<\/li>\n<li>Definition and clarification of the precise task (target groups, performance criteria, survey method)<\/li>\n<li>Sensitizing the company\u2019s internal staff on the necessity to measure customer satisfaction and to repair deficiencies perceived by the customers<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"positionImg wp-image-4209 size-full alignleft\" src=\"\/maix-de\/wp-content\/uploads\/2018\/09\/RTEmagicC_Logo20_neu_01.jpg.jpg\" alt=\"\" width=\"30\" height=\"40\" \/><\/p>\n<h3>Pretest\/qualitative preliminary study<\/h3>\n<div style=\"clear: left;\"><\/div>\n<ul>\n<li>Implementing individual interviews or group discussions with customers in order to determine relevant criteria for customer satisfaction and current problems in the eyes of the customers<\/li>\n<li>Wording and verifying a customized questionnaire<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"positionImg wp-image-4209 size-full alignleft\" src=\"\/maix-de\/wp-content\/uploads\/2018\/09\/RTEmagicC_Logo30_neu_01.jpg.jpg\" alt=\"\" width=\"30\" height=\"40\" \/><\/p>\n<h3>Implementation of a quantitative study<\/h3>\n<div style=\"clear: left;\"><\/div>\n<ul>\n<li>Definition of the target population and the sample size<\/li>\n<li>Choice of the best survey form considering methodology and cost (telephone interviewing, personal interviewing, mail questionnaire or online-survey)<\/li>\n<li><span class=\"listitem\"><span lang=\"EN-US\">Organisation, implementation and control of the survey:<\/span><\/span>\n<ul>\n<li>Determining the customers\u2018 requirements, expectations and needs<\/li>\n<li>Determining the total customer satisfaction as well as the detailed satisfaction of single items<\/li>\n<li>Determining the importance of the relevant criteria for customer satisfaction<\/li>\n<\/ul>\n<\/li>\n<li>Input and control of the data<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"positionImg wp-image-4209 size-full alignleft\" src=\"\/maix-de\/wp-content\/uploads\/2018\/09\/RTEmagicC_Logo40_neu_01.jpg.jpg\" alt=\"\" width=\"30\" height=\"40\" \/><\/p>\n<h3>Analysing data and deducing recommendations for action<\/h3>\n<div style=\"clear: left;\"><\/div>\n<ul>\n<li>Analysing data to determine strategic competitive advantages and disadvantages from the perspective of the customers<\/li>\n<li>Reveal reasons for dissatisfaction of specific target groups &#8211;&gt; Identify potential for improvement for the business<\/li>\n<li>Elaborate precise recommendations for action to increase customer satisfaction<\/li>\n<li>Definition of objectives, measures and responsibilities for the implementation of these measures<\/li>\n<li>Presenting the findings to the staff to sensitize them<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"positionImg wp-image-4209 size-full alignleft\" src=\"\/maix-de\/wp-content\/uploads\/2018\/09\/RTEmagicC_Logo50_neu_01.jpg.jpg\" alt=\"\" width=\"30\" height=\"40\" \/><\/p>\n<h3>Implementation of the measures<\/h3>\n<div style=\"clear: left;\"><\/div>\n<ul>\n<li>Concrete implementation and supervision of measures to improve customer satisfaction<\/li>\n<li>Optimisation of products and processes<\/li>\n<li>Continuous review of milestones<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In the following we show you possible steps to make a first study on customer satisfaction. Conception \/ Warmup Collect relevant internal data and find out the lack of information Definition and clarification of the precise task (target groups, performance criteria, survey method) Sensitizing the company\u2019s internal staff on the necessity to measure customer satisfaction [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4247,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4273","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/pages\/4273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/comments?post=4273"}],"version-history":[{"count":8,"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/pages\/4273\/revisions"}],"predecessor-version":[{"id":8703,"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/pages\/4273\/revisions\/8703"}],"up":[{"embeddable":true,"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/pages\/4247"}],"wp:attachment":[{"href":"https:\/\/www.maix.de\/en\/wp-json\/wp\/v2\/media?parent=4273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}